Ad-spending: As I said, FL, OH and VA
Last night on Twitter I basically pointed out that Romney’s primary path to the presidency (there are others) was through FL, OH and VA. Obviously, Team Obama knows that, hence the spending there. The state of the state-by-state chess game being played out will become increasingly clear as we move toward October. I believe Rove’s group already bought all of Florida’s air time.
In just over the last four days, almost $30 million has been booked in presidential campaign ads. Television and radio ad spending across the country now tops $634 million, according to data provided to First Read from ad-buying firm SMG Delta.
Team Romney (the campaign, RNC, and outside groups supporting him) has expanded its advantage, spending $340 million to Team Obama’s $293 million.
Team Obama had been outspending Team Romney in Florida, Ohio, and Virginia. But now President Obama and his supporters only have an edge in Ohio and Colorado.
Two more outside groups have emerged onto the presidential scene with ad buys — Americans for Job Security and Secure America Now.