Broadening the GOP Base
In order to win national elections, Republicans have to compete in all communities. That doesn’t mean pandering, but it does mean putting free-market, small-government philosophies and slogans into concrete policy proposals that will improve the lives of voters. It’s not enough to talk about empowering investors to take risk in the American economy; we need to talk about how we can encourage that investment to go into urban centers to revitalize neighborhoods and create jobs. We need to commit to school choice and educational reform, in combination with a shift in control away from federal mandates (and the costly administration they require) to the local school boards and parents. We have to have specific policy proposals on the table and the commitment to follow through on them.
If they throw away their alleged principles and try to out-Democrat Democrats, the GOP could easily end up losing even more than it hopes to gain. It’s a complex, not a simple equation.
There may be some compromises that, frankly, do have to be made. But which ones and just how far does the GOP go in any attempt to pull in new voters? There’s distrust on both sides and the ground that has to be covered isn’t easy to navigate. It should prove interesting to watch play out for political junkies over the next 2 – 4 years.
There’s this tidbit in Strassel’s item, as well. From my own perspective, it started out looking promising, but ultimately ended up looking like your usual one-way-street methodology of engaging social media. Hey, can you link, Tweet, post this, etc?
And the GOP lagged behind the Obama campaign’s sophisticated use of technology, in particular social media.
Up and coming GOP strategists are going to have to learn how to truly engage social, and or new media. Sitting back and sending out spam in a rather limited attempt to exploit it isn’t going to get the job done. That discussion will play out and should prove interesting to watch over the next few years, as well.