Obama Didn’t Win By Turning Out Black Voters, But By Turning Off White Voters
The data in Table 1 show that compared with voters supporting a candidate, swing voters were disproportionately white and female. They were also much more likely to describe themselves as completely independent and much less likely to describe themselves as Democrats or independents leaning toward the Democratic Party. But the most dramatic differences between swing voters and voters supporting a candidate involved their opinions about President Obama and their enthusiasm about voting in 2012.
Swing voters had much more negative opinions of President Obama’s job performance than other voters. In fact, their opinions were almost as negative as those of Romney supporters. Only 11% of swing voters approved of Obama’s job performance compared with 6% of Romney voters. In contrast, 92% of Obama voters approved of the president’s job performance.
via Ace of Spades HQ.