Facebook Puts Its Ad Network On Hold

December 20, 2012

Facebook has, for now, shuttered the development of its advertising network, reports AllThingsD.

Although the firm had been testing the system, its competitor to Google’s omnipotent AdSense, with a view to putting Facebook ads on other developers’ mobile apps, it’s also put a stop to the plan of running ads on other publishers’ mobile websites. A Facebook statement said it had “learned a lot” from the test but “our focus is on scaling ads in mobile news feed before ads off of Facebook.”

via Facebook Puts Its Ad Network On Hold | Fast Company.

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