Mountain Dew Ads Yanked After Racist Charges

May 1, 2013

mgid-uma-content-mtvGeesh. There’s more and more than enough detail at link – of this and other related issues. Fortunately, I’ve never heard of any of them – seems to be mostly music and MTV-related nonsense.

Tyler, The Creator’s Mountain Dew Ads Yanked After Racist Charges
Company apologizes and takes ‘full responsibility’ after writer dubs spot ‘Arguably the Most Racist Commercial in History.’

Mountain Dew responded swiftly, however, yanking the ads and expressing their regrets in a statement to MTV News.

“We apologize for this video and take full responsibility. We have removed it from all Mountain Dew channels and Tyler is removing it from his channels as well,” the soda company said.

The spot, which was directed by Tyler under his Wolf Haley alias and debuted last month, exists as the third commercial in a three-part storyline. The first ad finds Felicia the Goat, an actual goat voiced by Tyler, in a restaurant that has run out of Mountain Dew. The goat then proceeds to assault the female waitress who delivered the bad news. In the second spot, Felicia, once again voiced by Tyler, flees from a police officer after being pulled over for “DewUI,” a play on words which also incorporates the company’s popular “Do the Dew” slogan.

For the third spot, Felicia the Goat (once again voiced by Tyler) appears in a police lineup in the middle of five black men, one of whom is played by Odd Future’s Left Brain. The goat intimidates the battered waitress, blurting out a number of phrases including “better not snitch on a player” and “snitches get stiches” before she shrieks and flees from the police station.

“Of course, in the world of Mountain Dew, every single suspect is black. Not just regular black people, but the kinds of ratchety negroes you might find in the middle of any hip-hop minstrel show,” Watkins wrote. “Mountain Dew has set a new low for corporate racism. Their decision to lean on well-known racial stereotypes is beyond disgusting. This doesn’t even include the fact that the company has put black men on par with animals.”

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