New Record For 2014: Hashtags Mentioned In 57% Of Super Bowl Ads

By
February 3, 2014

Hashtags were used in 57 percent of nationally-run Super Bowl ads, up from 50% in 2013 and setting a new record. Facebook was the social network most mentioned, though barely. It had only five mentions and just edged past Twitter with four.

via New Record For 2014: Hashtags Mentioned In 57% Of Super Bowl Ads.

  • Hashtags: 31 total, 57% of ads overall
  • Facebook: 5 total, 9% of ads overall
  • Twitter: 4 total, 7% of ads overall
  • YouTube: 3 total, 6% of ads overall
  • Shazam: 2 total, 4% of ads overall
  • URLs: 22 total, 41% of ads overall



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